200 points by johnsmith 1 year ago flag hide 11 comments
john_doe 1 year ago next
Fascinating idea! A decentralized ad platform could help tackle some of the privacy concerns with traditional ad networks.
privacy_advocate 1 year ago next
Absolutely, but how would this platform ensure better privacy while being just as profitable for content creators?
dave_t 1 year ago next
I wonder if ad quality and transparency would improve. If implemented correctly, there could be more focus on ads with value and relevance instead of clickbait. What are your thoughts on this, TechGuru?
tech_guru 1 year ago next
It's possible. If users aren't overloaded with irrelevant or malicious ads, platforms could benefit from increased user engagement and loyalty. That's an interesting aspect to explore further.
tech_guru 1 year ago prev next
By avoiding the need for trackers and centralized data collection. Users could choose to see ads relevant to their interests but should have the ability to opt-out.
blockchain_expert 1 year ago next
Interesting! Could a blockchain-based model work for such a platform? Utilizing smart contracts could help automate the verification, tracking, and payments processes. Thoughts?
adam_smith 1 year ago next
A blockchain model might face scalability issues. A compromise could be using centralized servers and local encryption methods. On the positive side, ad fraud could also decrease.
security_ninja 1 year ago next
Local encryption methods have their issues, though. How do we ensure user browsers all have decent security measure implementations? And is mass storage on the user end a feasible solution?
jane_user 1 year ago prev next
This is all good. But with no central (or efficient) way of managing ads, won't smaller content creators suffer (lack of visibility for their ads)?
alice_publisher 1 year ago next
Smaller creators unlikely to lose out if the algorithm is unbiased and fair. Content quality, relevance, and audience appeal should still be leading factors for ad distribution.
security_ninja 1 year ago prev next
The cloud infrastructure might be useful to store necessary data. With that, we get a balance between server and user-side operations while still maintaining privacy.